Internet Marketing through Search Engine Optimization, Social Media Marketing, Advertising, Press Releases, PPC
Search Engine Optimization
The objective of Search Engine Optimization (SEO) is to achieve organic first page search engine placement for relevant keywords or keyword phrases which target first page placement on major search engines for keywords and keyword phrases relevant to your website. This is referred to as Natural Search Engine Ranking Placement.
Social Media Optimization
A social media presence is important in today's fast changing marketing environment and search engine rankings. Social media sites like Facebook, Twitter, and YouTube allow companies to interact with potential customers through web-based and mobile technologies turning communication into interactive dialogue.
Link Building Optimization
Search engines judge a website's value or online credibility in part based on the number and quality of other websites linking to it. Quality websites are websites that exhibit high levels of link popularity. The process of improving your link popularity is called Link Building. PositionKing provides a complete suite of search engine friendly Link Services which adhere to the Google Webmaster Guidelines.
Account Management
PositionKing created and uses one of the most comprehensive customer service applications within the search engine marketing industry. This interactive administration and the professional account management team provide a single, reliable, point of contact, daily support, notification of new opportunities within the search medium, and continual progress and status reports.
Guaranteed substantial placement among the major search engines using suggested search engine optimization guidelines suggested by each search engine for first place rankings. All Search Engine Optimization techniques are transparent and in accordance with search engine guidelines.
A Breakdown of Services by PositionKing, Inc.
Preparation for Search Engine Optimization First Page Ranking
Keyword Phrase Research
Using proprietary search engine analysis tools, PositionKing works directly with Clients to develop an ideal set of keyword phrases for promoting the Client website and cross-reference that against the most relevant search terms used by web searchers.
Baseline Ranking Report
Using Client-approved keywords from the Keyword Research Phase, PositionKing runs extensive search engine ranking reports detailing the current ranking positions of the Client's website among the top search engines.
Competitive Analysis Report
PositionKing uses keywords from the Keyword Analysis report to run ranking queries against Client's top competitors. A discovery process is then conducted on the competitor's placements using SEOmoz and proprietary software to disect the ranking methodology which is considered when determining the perameters used to create a path for successful rankings.
Pages Indexed Report
Analyzing pages of Client's website found within Google, Bing and Yahoo to determine which sections of the Client site are being indexed by various search engine spiders. This is a critical step before moving forward with page changes.
Identification of Pages for Optimization
Selection of key web pages for Search Engine Optimization with consideration of relevant keywords to matching subject matter, back links and site navigation.
Navigation, Template, and Layout
Optimization of these structures include website headers, page naming conventions, internal navigation and other search engine friendly practices for web pages. These recommendations consider user experience and navigation of the site.
Content Writing Best Practices for SEO
PositionKing's optimization professionals optimize strategic copy which will add value to the web user experience while providing algorithmic keyword density, keyword placement, and keyword weight, constituting keyword content relevancy.Title and META Data for SEO
A key element in search engine optimization is proper structure of Title and
META Data. Based on the keywords chosen per page, PositionKing will construct
search engine friendly page Titles, META Descriptions, ALT Tags, and other
edits as required.
Link Building for SEO
Links from similarly themed websites drive relevant traffic to your website. Targeted traffic is more likely to convert into a sale. Additionally, search engines use links when calculating relevancy algorithms. Text links are "active" words on a website (usually underlined), which transport the visitor to a specific website, or webpage, when clicked. Since Text links cause action, they are often referred to in directional terms; such as, "outbound links" and "inbound links".
Directory Placement for SEO
Directory placement is the process of placing your business information in online directories, which are the equivalent of yellow pages and other business advertising phone books. PositionKing has picked the top directories for website inclusion. A confirmation email detailing those submissions is provided.
Social Media
Social media reaches hundreds of millions of people and is a necessity for any complete Marketing Strategy. Accordingly, Google, Bing and Yahoo now give ranking priority to websites linked through Social Media.
Pay Per Click (PPC) Management
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions.
Press Releases
PositionKing provides network distribution and technology enhancements for your release. We carefully analyze your release and optimize it around key search terms that increase your online visibility.
Google Suite of Services
Creation of Google Account, Google Analytics Tracking Code, Webmaster tracking installation code, and creation of Google Places and a review.
Account Management and Reporting
PositionKing™ provides the client with a single and reliable point of contact responsible for communication, the coordination of content implementation, and ranking reports for optimization measurements. Ranking reports continue on a monthly basis and detail the positioning of the Client website on search engines for identified keywords and keyword phrases and include:
- Search Engine Traffic Statistics
- Search Engine Keyword Phrase Referrer Statistics
- Month-by-Month Comparisons
- Conversion Analysis (Action Tracking) and Reporting
Thank you for the outstanding service. I went from nowhere to number one.
Jason Cristensen, CEO
PW Steel
Thank you very much for all your help.
Rick Derringer, Ringo's All Starr Band
RickDerringer.com
Excellent service I highly recommend. Thanks for the good work.
Brandon Beuring
PostOakAutoTransport.com
PositionKing represents years of experience using proven practices and standards for successful search engine placement through natural search engine placement and through paid search engine placement. PositionKing, Inc. employs the highest level of ethics in all search engine marketing operations and works within individual guidelines published by various search engines. Further, PositionKing.com has proven to be a useful tool for search engines by helping to prepare websites for inclusion readiness. PositionKing, Inc. is a trusted business partner, maintains a leading foothold in the search engine marketing industry and provides proven solutions for search engine marketing.
Search Engine Optimization executives of PositionKing have been corner stones
of search engine marketing since the 1990's, continue to raise the bar within
the advertising community and established many early search engine marketing
standards which can still be seen throughout the industry.
Our goal is to increase your exposure across the web in the quickest and
most cost effective manner throughout Social Media and within Google and
other major search engine guidelines.
We feel confident you will benefit from our experienced approach in Search
Engine Optimization for Natural Search Engine First Page Placement, and
Social Media Setup and Optimization. As always, customer service is our
top priority. Using proven techniques and a topnotch success rate, PositionKing™
can take your website from nowhere to everywhere.
