Google Adwords- Setup and Management

Pay-Per-Click advertising with Google made simple

PositionKing is a Google Third Party Manager Provider. See full disclosure notice here

• Complete Set Up including keyword research and management
• you choose how much you want to spend
• Advertise your business on Google
• No matter what your budget, you can display your ads on Google and the Google advertising network. Pay only if people click your ads.
• We create your ads
• We create ads and help you choose keywords, which are words or phrases related to your business.
• Your ads appear on Google

When people search on Google using one of your keywords; your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers.

People can simply click your ad to make a purchase or learn more about you. We measure and optimize your results.With the Placement Performance Report; you have visibility into where your ads appear and a review your ad's performance including impression, click, cost, and conversion data

Set your budget

There's no minimum spending requirement – the amount you pay for AdWords is up to you. For instance, you can set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. Then only pay when someone clicks on your ad. In other words, you only pay when your advertising works. This approach has allowed AdWords to establish itself as a cost-effective advertising platform for businesses of all shapes and sizes.
Local and regional targeting
Set your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world.

Local ads

Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.com and Google Maps.

Keyword Phrase Research

Keyword phrase research begins with market research to determine the most appropriate search terms relevant to the client product or service. This process includes conferencing between the client and PositionKing account representative for examining the content and business model of the client’s website. Utilizing proprietary analysis software, PositionKing then cross-references those determinations against search terms used by web searchers to create an ideal set of keywords and keyword phrases for search targeting.

Google AdWords Setup

• Creation of targeted AdGroups for keyword grouping management.
• Use of exact match keyword grouping.
• Creation of unique titles, descriptions, and landing page recommendations per keyword or AdGroup targeted.
• Proven writing habits for maximized keyword click-through rates.

Comprehensive Bid Management

• Minimum and maximum price setting.
• Position markers, pursuing a #3 position in Google as an example.
• Time of Day and Week Bidding
• Bid rate and Ad copy management for optimal click-through rates.
• Lowering or raising of bids.
• Addition of new relevant keyword derivatives.
• Removal or suspension of non-performing keywords or AdGroups.
• Increase or decrease in daily/monthly budget

Reporting

PositionKing provides Clients with the following monthly reporting:

• Traffic referrals from Google AdWords.
• Average cost per click (CPC) for Google AdWords.
• Top 10 performing keywords for Google AdWords.
• Average cost per acquisition for Google AdWords for form fill-outs.