Rank your site on Google Maps for Local Search
Why do I need my business on Google Places?
Web searches now utilize Google local searches either by choosing the location within the search, i.e., "Dallas Steak Houses", or "Steak Houses", at which time Google may determine the general location of your Internet Protocol Address, and provide the search result based on you location.
This is referred to as Google Places. Google Map search results also take priority over other searches. If your Dallas Steak House is not listed with Google Maps, other restaurants will most likely be listed above your website.
Google Places also offers options for business owners on Google Maps / Google Places